Cost Shifting in Auto Body Estimating Is Bad Business
Editor’s Note: This article originally appeared in the March 2007 edition of BodyShop Business.
The origin of cost shifting evolved innocently enough. It’s an adaptation of the interpretation of a language spoken by a select group of people and understood by almost no one.
Yet this language – as confusing as it is and as ambiguous as it can be – has served the collision repair industry well. It’s gotten us where we are today, and it’s made insurance companies and a few body shop owners rich.
And let’s not forget the customers. Millions of collision repair customers have driven away from repair shops as happy as can be because their cars are like new again.
The problem is, cost shifting serves one purpose and satisfies only one group of people: auto damage appraisers. See the full article here:
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